Highly flexible solution helps HSN deliver exceptional customer service.

Objective:

HSN, one of the world's largest multi-channel retailers, sought a cost-effective and flexible contact solution that would allow them to scale up or down quickly with high quality agents.

Solution:

HSN utilized West at Home to provide them with better educated agents and increased staffing flexibility during peak calling periods such as seasonal activity or special programming.

Results:

  • Averaging 92% in customer satisfaction ratings consistently exceeding HSN's goals.
  • Ability to ramp up within a matter of hours from a state of “zero need” to more than 500 agents.
  • Delivering average upsell conversion rates of 24% outperforming HSN's internal call centers.
  • Average over 1,300 trained home-based agents with over 175 steady-state agents.
  • Program was up and operational within a 6 week period.

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"West is a big part of us having achieved all-time high service levels, along with a significantly improved cost structure. We also leveraged the West home agent network more in the past year than in any of the previous years that we have been partnered with West."

Rob Solomon - Senior Vice President of Customer Care HSN